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New shape of ME+ molecule significantly lowers the risk of developing a new allergy.
January 29, 2018
By: Christine Esposito
Editor-in-Chief
In the 1950s, Clairol made DIY hair color available for the first time at retail in the US. Now the brand says it is is poised to transform home hair color once again with Clairol Nice’n Easy Color Care, a breakthrough formula that teams damage blocking technology with a revolutionary hair dye molecule called ME+ to create an “allergy gentle” formula. Clairol’s new patented permanent hair color technology helps block damage with EDDS technology, which encapsulates copper and prevents it from ...
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